"For a brand to have value today, it must be seen to be honest. So to me it makes sense for companies to embrace truth and transparency, not just because it’s inevitable but because it’s good for you. I believe open institutions will perform better. They will have higher trust and be able to build better networks. Transparency drops transaction costs in supply chains. It increases loyalty with employees. It helps create good value—because value is evidenced like never before. And if your company is buff, you can “undress for success.” Transparency is a new form of power, which pays off when harnessed"
— Q&A with Don Tapscott, author, speaker and adviser on media, technology and innovation | JWT Intelligence (via futuristgerd)
A great argument for Arnold’s brand momentum tool
(via fastcompany)
We know you have admiration for the Amex Blue campaign and we kept a close watch this Thanksgiving weekend on the Amex ‘Small Business Saturday’ initiative. Impressively, their fan base on Facebook grew to over 1 million people in a short period of time and was filled with thousands of anecdotes about people shopping with family and friends at local businesses in their neighborhood. With a robust start to the holiday retail season, Amex certainly is driving awareness about the importance of SMB’s as the key to reviving of our economy. It only seems natural that Dell should be there helping SMB’s power this growth.
We’ll be watching Amex to see how they leverage Small Business Saturday moving forward as well as keeping an eye on other brands that are fueling SMB’s.
