A great argument for Arnold’s brand momentum tool
We know you have admiration for the Amex Blue campaign and we kept a close watch this Thanksgiving weekend on the Amex ‘Small Business Saturday’ initiative. Impressively, their fan base on Facebook grew to over 1 million people in a short period of time and was filled with thousands of anecdotes about people shopping with family and friends at local businesses in their neighborhood. With a robust start to the holiday retail season, Amex certainly is driving awareness about the importance of SMB’s as the key to reviving of our economy. It only seems natural that Dell should be there helping SMB’s power this growth.
We’ll be watching Amex to see how they leverage Small Business Saturday moving forward as well as keeping an eye on other brands that are fueling SMB’s.